1. The Scheme: The scheme is intended to provide support to SSI sector in Marketing their products.

2. Eligibility: Existing units with good track record and earned continuous net profit for last 3 years.

3. Eligible Activities:

• Market Research
  Research & Development for product upgradation and standardisation.Expenses on Advertising, Branding, Catalogue Preparation and production of Audio Visual Aids.Participation in trade fairs and exhibitions
• Expenses on Sales Promotion Tour (Abroad)
  Establishing distribution network including setting up of new show rooms/retail outlets.Development of infrastructure like permanent exhibition centres, Industrial Parks, Software Parks, Marketing Emporia, Design and Fashion forecasting studios, TradeCentres, Fillingup of facilities for marketing support to SSI units like Data Bank, Libraries, Internet services etc.

4. Project Cost: Need based Project cost.

5. Promoters' Contribution: Minimum promoters' contribution shall be 35%

6. Debt Equity Ratio: The DER shall be 3.00 : 1.00 for loans upto Rs.10 lakhs and 2 : 1 for loans above Rs.10 lakhs.

7. Repayment: The loan shall be repaid in eight quarterly instalments

8. Collateral security: The unit shall offer collateral security equivalent to the loan amount.