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1.
The Scheme:
The scheme is intended to provide support
to MSME sector in marketing their products.
2. Eligibility:
Existing unit with good track record that
has earned continuous net profit for last 3
years.
3. Eligible
Activities:
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Market
Research
Research & Development for product
upgradation and standardisation.
Expenses
on Advertising, Branding, Catalogue
Preparation and production of Audio
Visual Aids. Participation in trade fairs
and exhibitions.
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Expenses
on Sales Promotion Tour (Abroad)
Establishing distribution network including
setting up of new show rooms / retail
outlets. Development of infrastructure
like permanent exhibition centres, Industrial
Parks, Software Parks, Marketing Emporia,
Design and Fashion forecasting studios,
Trade Centres, Filling-up of facilities
for marketing support to MSME units like
Data Bank, Libraries, Internet services
etc.
4.
Project Cost:
Need based Project cost.
5.
Promoter's
Contribution:
Minimum promoter's contribution shall be
35%.
6. Debt Equity
Ratio: The
DER shall be 2.00 : 1.00.
7. Repayment:
The loan shall be repaid in 32 monthly
installments with a moratorium of 4
months.
8. Collateral security:
The unit shall offer collateral security
equivalent to the loan amount.
Click
here for Rate of Interest
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